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In the innermost layer of the vamp is monolithic net fabric. Upon the vamp system is the running shoes' lateral support being sustained by TUP supporting bars, which make the sneakers wrap the feet tightly throughout the running process. Compared with the conventional running shoes, the brand new vamp system can reduce 20% of humidity and 12% of temperature in the shoes and let your both adidas high tops feet to be relaxed freely.Adidas Clima Cool Ride is lightsome, flexible, and breathable, being infused with more technological elements. Adidas Clima Cool was promoted all-sided in several aspects containing vamp material, sole supporting system and sole devising compared with the last generation track shoes.

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In the meantime, the "Indiana Jones" mobile game is going online, and runners adidas boost will be offered with the cool running that is full of interests. This series of marketing activity is the detailed demonstration of Adidas "make full efforts" brand concept on running sport. It aims to promote the 360-degree cool and breathable running, a kind of healthy and active lifestyle to be developed and popularized in domestic area.The running conference of 360-degree cool breath of Adidas drew its curtain with a promotion video that was shot collectively by some famous people, such as David Beckham who is a international superstar, Derrick Rose who is "the most valuable player" of NBA, Ligonier Massey who is the "footballer in the year", Zou Shiming who is the Olympic "Asia boxing champion" as well as Katie Perry who is a pop diva.

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