air max 95 shoes sale Nike has a lot of mobile apps, which includes Run Club, Training Club, and its shopping-centric store app, just called Nike. But if you’re crazy enough about sneakers to qualify for a sneakerhead, you probably use its SNKRS app the best.

nike air max 90 sale It’s Nike’s main channel for its high-demand, limited-release shoes along with the insider info behind these folks, such as their pattern inspiration. Nike wields it as a way for its most-engaged shoppers to unlock exclusive merchandise. The company has also managed to get a venue for all those customers themselves, showcasing their photos ones wearing their Nikes in the dedicated feed.

nike air max 97 sale Part of Nike’s prefer to target other communities that way is by using lesser number of models in its marketing and advertising content and instead offering more real Nike customers who definitely have joined its NikePlus regular membership program. One of probably the most successful new features in SNKRS known as SNKR Stories, which replicates the slideshow type of Instagram’s Stories feature.

nike air max mens Faris came to Nike via Virgin Mega, a startup he started within Richard Branson’s Virgin Group aimed at creating mobile experiences intended for fan communities. Nike at one point approached it to see what they might carry out for Nike’s sneakerheads. It ended up acquiring the provider in 2016—the first of a number of tech acquisitions it’s made.