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Horst Dassler knew that promotion campaign played a key role in the establishment of brand image. He attended the 1956 Olympic Games held in Melbourne, Australia to promote Adidas brand. Because of his creative method, he was known as the ancestor of modern sport marketing. With the development of network, Adidas becomes a more and more important brand. The founder of Adidas is not only a skilled shoe maker but also a favorite athlete. His dream is to design the most appropriate sports shoes for adidas alphabounce athletes.

According to this theory, he designed the first pair of shoes in 1920. Due to his continuous study and improvement, many athletes like to wear Adidas shoes. Adidas shoes showed extraordinary talents in the Olympic Games. In 1948 he founded the Adidas brand in 1948. He found a new way to design perfect shoes. In 1949 Adidas changed its face to the whole world. Since then people will continue in the sports field to see the victory of the three lines.Especially in football world, Adidas produced an effect on the football history.

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